Original studies & reports
Peer-reviewed research, industry reports, and whitepapers from Tayqun and the wider research community across MENA.
The State of Online Survey Quality in 2026
An analysis of 1.24 million responses across 4,331 studies: how prevalent low-quality responding really is, which fraud signals dominate, and what a layered validation pipeline recovers.
Survey Research in Morocco: An Overview
Morocco's survey research landscape - language considerations (Darija vs. Modern Standard Arabic vs. French), urban-rural divides, and what researchers should account for.
Online Surveys in Dubai: How CAWI Is Changing Local Market Research
Dubai's research market has shifted heavily toward online (CAWI) data collection over the past several years. What's driving the shift, and where traditional methods still hold an edge.
Finding Target Respondents in Saudi Arabia: What Actually Works
Saudi Arabia's panel landscape has specific quirks - language preference, mobile-first behavior, and regional variation between Riyadh, Jeddah, and smaller cities. What to account for when recruiting respondents.
B2B Panels vs Consumer Panels: Why the Distinction Matters in MENA
A B2B panel and a consumer panel solve different problems and are recruited, verified, and priced differently. What actually separates them, and how to tell if a provider has real B2B reach in the GCC.
CAWI vs CATI vs Face-to-Face: Choosing a Method in MENA
Online, phone, and in-person data collection perform very differently across MENA markets. A comparison of cost, speed, and reach by method - and when each one is the right call.
Do Higher Rewards Buy Better Data? An Incentive Experiment
We fielded the same survey at four reward levels. Higher pay filled quotas dramatically faster - but quality moved less than folk wisdom predicts, in both directions.
Survey Length and Drop-Off: Where Respondents Quit
Completion data from 890,000 survey starts: drop-off is not linear. It spikes at the first question, stays flat to 8 minutes, then compounds ~2.3% per additional minute.
How Trust Scores Predict Future Response Quality
A participant's history predicts their next response better than any in-survey check: AUC 0.83 alone, 0.91 combined with per-survey signals, across 87,402 participants.